Awarded by:


Application Closing Date for August 2018 Intake:

Preparatory Course in Sports Studies & Marketing:
04 Apr 2018

Bachelor of Arts (Honours) in Sports Studies & Marketing:
04 Jul 2018

Events & Programme Briefings

  • University of Stirling - Undergraduate Programme Briefing

    Come join us on Thu Jun 28 01:00:00 SGT 2018, Thu Jun 28 01:00:00 SGT 2018 - Thu Jun 28 03:00:00 SGT 2018, at Blk B, Level 5, Seminar Room B.5.14, SIM HQ, 461 Clementi Road, Singapore 599491 ...

    Join Now

Prepare yourself for a rewarding sports management career

Sports is big business, from the Olympics watched by a world audience, to a charity run on the East Coast. In Singapore alone, the government estimated it is worth S$2 billion.

There is a demand for professionals who understand the sports and recreational sector and can use their knowledge of sports management and marketing to conceptualise, plan and organise sports, recreational and leisure events.

This degree programme teaches you knowledge and skills in two disciplines necessary for a successful career: managing sports, and marketing sports. It is taught on SIM campus by academics from the University of Stirling, and you have the option of spending one semester studying in Scotland.

Further Education

Students can proceed to attain a higher qualification from the University of Stirling after completing this degree.

The University offers Master of Science, Postgraduate Diploma and Postgraduate Certificate in Sport Management.

Career Prospects

Graduates will be equipped with the skill, knowledge and aptitude to fill job positions in:

  • Marketing & Promotion of sports events
  • Planning and organising outdoor and recreational programmes for schools, companies and the public
  • Managing facilities in a sports centre for schools and institutions
  • Managing a sports events business

Teaching Faculty

Lectures – Teaching faculty from University of Stirling and local tutors

Tutorials – Local tutors

Mode of Delivery

Two semesters a year. Classes conducted in the days and/or evenings with a structured curriculum of nine modules and a dissertation/ Research Project in Sports Studies.

Mode of Study

Teaching centres on lectures and tutorials, with case study analysis. Theory in lectures is complemented with site visits and presented by guest speakers from industry.

Lectures may be scheduled from 12.00pm to 6.30pm or 3.30pm – 10.00pm on given days over two weeks per module, with breaks in between sessions. Part-time students who are unable to attend the full lectures will have access to the e-learning platform. The lecture schedule is subject to availability.

Tutorials for the same module will be conducted by local tutors over three weeks, scheduled between Monday and Friday at three hours per session, from 7pm to 10pm.



No. of Credits

Year 1

·         Fundamentals of Business & Management

·         Fundamentals of Marketing

·         Leisure Management and Consumption

·         Marketing, Ethics and Society

·         Operations Management

·         Issues and Concepts in Sports Studies








Year 2

·         Digital and Experiential Marketing 

·         Managing the Business of Sport

·         Sports Policy

·         Sports work Experience

·         Understanding Consumers

·         Understanding Supply Chains








Year 3


Pathway 1

·         Sport Marketing

·         Sport Governance

·         Professional Development and Practice

·         Dissertation*


* A supervisor will be assigned to guide with the dissertation which focuses on a particular sports studies or marketing topic.


Pathway 2

·         Sport Marketing

·         Sport Governance

·         Research Methods in Sports Studies

·         Research Project in Sports Studies



















Module Synopses

Exchange Semester at Stirling

Students can choose to attend Year 3 first semester at the University of Stirling home campus in the UK, to take advantage of the excellent sporting teaching and research facilities at the University. Students are expected to complete modules equivalent of 60 credits in the UK.

The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.

Duration/Candidature Period

Duration of programme: Three years

Candidature: Four years

Students who did not complete the programme by the candidature period will not be entitled to any recourse or refund.

Minimum Class Size

Minimum to commence: 50 students

If take-up rate does not meet the minimum to commence, students will be informed within one month before class starts.

Entry Requirements

1.  GCE 'A' level passes.

2.  International Baccalaureate (IB) Diploma or other equivalent pre-university certificates.

3.  Applicants with the following Diplomas may be eligible for exemption to Year 1 of the Programme. 

Nanyang Polytechnic

·         Diploma in Sports & Wellness Management

Republic Polytechnic


·         Diploma in Sports Coaching

·         Diploma in Sports and Exercise Sciences

·         Diploma in Sports and Leisure Management

Note: All admissions are based on merit and are subject to the final approval of the University. Other qualifications deemed relevant may be considered.

Applicants with a non-Marketing and/or non-Sports related diploma may be admitted into the programme subject to the approval of the University. Applicants may be required to pass a 3-month Preparatory Course in Sports Studies and Marketing.

English Proficiency Requirement

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:

  • Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
  • TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
  • IELTS 6.0 overall (no band less than 5.5); or
  • Successful completion of a recognized approved Diploma, where the language of instruction was English 

Preparatory Course in Sports Studies and Marketing comprises:

  • Introduction to Marketing
  • Sports Studies

Preparatory Course – Module Synopses


Course Fee

Preparatory Course in Sports Studies and Marketing: S$642.00 per module 

Bachelor Programme Fees:

Year 1        :  S$8,667.00

Year 2 & 3  : S$38,520.00

Total Fee for 3 years programme  : S$47,187.00

Application Fee applies

All fees inclusive of prevailing GST and exclude textbooks, repeat fees and expenses related to exchange semester at Stirling.

Fees quoted are for 2018 intake only. For subsequent intakes, please visit website nearer the application period for updated information.

Scholarships & Awards

SIM GE Scholarships available

Exemption Eligibility

Applicants with the following diplomas may be eligible for exemption to the Year 1 of the Programme, including:

Nanyang Polytechnic

·         Diploma in Sports & Wellness Management

Republic Polytechnic


·         Diploma in Sports Coaching

·         Diploma in Sports and Exercise Sciences

·         Diploma in Sports and Leisure Management



Lecturers & their Teaching Modules

Average teacher-student ratio 1:50

Assessments & Teaching Methods

Assessment is based on combination of coursework and exams.

End-of-semester main exam is normally in December and May.The assessment schedule is subject to change by the University.

Attendance Requirement

Local students – 75%


Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements.

Award & Graduation

To successfully complete fifteen (15) modules and a Dissertation or Research Project to obtain a Bachelor of Arts (Honours) in Sports Studies and Marketing Degree.